One India One Goal
The One India One Goal initiative, launched in 2023, is a multi-year, systematic, and synchronised program for grassroots sports development in the country. It aims to create participatory sports development model that directly increases the number of stakeholders, from participants to policymakers.
The ‘One India One Goal Programme’ aligns with the government’s vision to make India a Sports Superpower and aims to create a sustained and quantiable program to broad base sports at the grassroots, thereby enabling the sporting ecosystem to grow. In addition, it will create a participatory sports development model directly aimed at increasing the number of stakeholders, from participants to policymakers.
The Sports and Youth Development programme will focus on a progressive sports development approach on youth development, diversity and inclusion, talent indentation and nurturing, equal opportunity to all, career/ sports business development, health and recreation, and life skills development.
The 2023 edition of the One India One Goal programme witnessed more than 3000 Gold and Silver medalists and 250 coaches of STAIRS programs from over 200 districts, and 11 states of India come together to celebrate the initiative.

In 2024, the STAIRS Youth National Games witnessed the participation of over 5,000 gold medalists from across 15 states and union territories supported by a robust team comprising 560 coaches, 490 officials, and 350 volunteers. The participants were selected through a rigorous process involving over 2,000 district championships, ranging from 8 to 19 years. These athletes were chosen from over 200,876 participants, including 131,538 males and 69,338 females.


PLAY TO PLAY
• Broad-basing sports
• Increasing participant numbers

PLAY TO WIN
• Scouting players through championships

PLAY TO EARN
• Covering training, growth, and livelihood

Top of the funnel
Broad-basing sports
Increasing participant numbers

Mid-to-base of the funnel
Scouting players through
championships

The base of the funnel
Covering training, growth, and
livelihood

Broad-basing sports
Increasing participant numbers

Scouting players through championships

Covering training, growth, and livelihood
